Sooyoung Yang

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Chinatown Ice Cream Factory
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Chinatown Ice Cream Factory

2024
Branding, Packaging, Typography, Illustration

Chinatown Ice Cream Factory is an iconic ice cream shop that seamlessly blends Chinese heritage with American tradition. Known for its authentic, Asian-inspired flavors, it has been a beloved cultural landmark in NYC's Chinatown for over four decades. For this project, I rebranded the shop by creating a new logo, mascot, and typographic style, all designed to enhance and modernize its unique brand identity.