Sooyoung Yang

Sooyoung is a designer and illustrator based in NYC. Currently pursuing her MFA in Design at SVA.

A Year in Tears
PEBL
Queue Magazine
Chinatown Ice Cream Factory
I Cook When I Need Therapy
XOXO
Off Screen On Life
Crystal
Exuberant Typeface

About
Archive
Illustration

Chinatown Ice Cream Factory

2024

Brand Identity, Packaging, Typography, Illustration

Chinatown Ice Cream Factory is an iconic ice cream shop that seamlessly blends Chinese heritage with American tradition. Known for its authentic, Asian-inspired flavors, it has been a beloved cultural landmark in NYC's Chinatown for over four decades. I rebranded the shop by creating a new logo, mascot, and typographic style, all designed to enhance and modernize its unique brand identity.