Sooyoung Yang

Sooyoung is a designer and illustrator based in NYC. Currently pursuing her MFA in Design at SVA.

Own Co.

A Year in Tears
PEBL
Queue Magazine
Chinatown Ice Cream Factory
Crystal
XOXO
Off Screen On Life
Exuberant Typeface

About
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Illustration

Chinatown Ice Cream Factory

2024

Branding, Packaging, Typography, Illustration

Chinatown Ice Cream Factory is an iconic ice cream shop that blends Chinese heritage with American tradition. Known for its authentic Asian-inspired flavors, it has been a beloved cultural landmark in New York City’s Chinatown for over four decades. For this project, I rebranded the shop by developing a new logo, design system, mascot, illustration style, and typographic system to modernize and strengthen its distinctive brand identity.