Sooyoung Yang

Sooyoung is a designer and illustrator based in NYC. She recently completed her MFA in Design at SVA.

Own Co.

A Year in Tears
PEBL
Queue Magazine
Chinatown Ice Cream Factory
Crystal
XOXO
Off Screen On Life
Exuberant Typeface

About
Archive
Illustration

PEBL

2026

Branding, Typography, Packaging, AI Image Generation

PEBL is a compact, chewable daily nutrition brand designed for busy minds, big dreams, and bodies in motion. I developed the concept and full brand identity from the ground up, including the logo, typography, packaging system, and visual language. The identity extends across campaigns, motion graphics, social media, and a website, imagining how the brand could live within the fast-paced rhythm of urban life.