Sooyoung Yang

Sooyoung is a designer and illustrator based in NYC. She recently completed her MFA in Design at SVA.

Own Co.

A Year in Tears
PEBL
Queue Magazine
Chinatown Ice Cream Factory
Crystal
XOXO
Off Screen On Life
Exuberant Typeface

About
Archive
Illustration

XOXO

2024

Packaging, Typography, Illustration, Photography

Team
Lily She, Youmin Choi, and Sooyoung Yang

XOXO is a hot sauce brand designed to bring a touch of romance to the table. At XOXO, we craft hot sauces as tokens of love, perfect for gifting, sharing, and savoring. The packaging captures the passion and playfulness of the concept, offering an alternative to fleeting gifts like flowers or chocolates. With bold typography, vibrant colors, and charming illustrations, XOXO celebrates the heat that lingers—making it a perfect choice for romantics, food lovers, and anyone who appreciates the spice of life.