Sooyoung is a designer and illustrator based in NYC. Currently pursuing her MFA in Design at SVA.
Sooyoung is a designer and illustrator based in NYC. Currently pursuing her MFA in Design at SVA.
Crystal
Crystal is a brand that creates natural, effective deodorants using safe ingredients, empowering individuals to live actively while promoting environmental sustainability and continuous innovation. I rebranded the product line by redesigning the packaging to create a more engaging visual identity. The project also includes a visual moodboard for social media and a series of poster and advertising campaigns extending the brand across digital and physical platforms.