Sooyoung is a designer and illustrator based in NYC. She recently completed her MFA in Design at SVA.
Own Co.
Sooyoung is a designer and illustrator based in NYC. She recently completed her MFA in Design at SVA.
Own Co.
Own Co.
SVA MFAD Thesis | 2026Branding, Typography, Packaging, AI Image Generation
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Executive Summary
Cultural Context & Opportunity
Brand Identity
Design Strategy
The Product
Digital Ecosystem
User Experience
Market Analysis
Business Model
Bibliography