Sooyoung is a designer and illustrator based in NYC. Currently pursuing her MFA in Design at SVA.
Own Co.
Sooyoung is a designer and illustrator based in NYC. Currently pursuing her MFA in Design at SVA.
Own Co.
PEBL
PEBL is a compact, chewable daily nutrition brand designed for busy minds, big dreams, and bodies in motion. I developed the concept and full brand identity from the ground up, including the logo, typography, packaging system, and visual language. The identity extends across campaigns, motion graphics, social media, and a website, imagining how the brand could live within the fast-paced rhythm of urban life.